Is the continuing pandemic holding brands back or helping to push them into the future? Today’s guest is Jake Rouse, co-founder and CEO of the Braxton Brewing Company, a Cincinnati brewing company that bills itself as the Taproom of the Future. In today’s episode, Jake discusses how COVID-19 has affected the brewer, what changes in strategy and technology the company has made as a result of the pandemic, and how those changes will affect the future of his brand and others.

Topics Discussed in Today’s Episode:

✔ How Jake moved from tech to brewing ✔ Why Jake’s brewery calls itself the Taproom of the Future ✔ How COVID-19 has impacted Jake’s business ✔ What changes Jake has had to make over the past few months and what changes he anticipates in the near future ✔ Whether Jake’s brewery is using different technology since the beginning of the pandemic ✔ Resources that Jake would recommend ✔ What changes will remain post-COVID ✔ What growth looks like for Braxton Brewing ✔ Advice for brands who think it’s time to throw in the towel ✔ Where brands should get started ✔ Fun places to visit in Cincinnati

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