In this special episode of The QSR Experience Show at the National Restaurant Association Show, Bobby has a quick but insightful chat with Megan Cupples, Partner Success Manager at Soundtrack Your Brand, exploring the critical role of music in enhancing commercial spaces. Megan discusses the importance of using licensed music to ensure artists receive their deserved royalties and to keep businesses compliant with legal standards.
She also introduces the exciting new feature of AI-generated playlists, which allows businesses to create customized playlists based on a few words or sentences. Megan highlights the importance of creating a multi-sensory experience for customers, integrating what they see, hear, and even smell to build a cohesive brand atmosphere.
Topics discussed:
- The importance of integrating music into business environments to enhance customer experience and brand atmosphere.
- The need for businesses to use licensed music to comply with legal standards and ensure artists receive their rightful royalties.
- Features like scheduling and central management that allow businesses to streamline their music strategy across multiple locations.
- How direct deals with publishing houses, record labels, and distributors can help ensure accurate royalty payments to artists.
- The importance of creating a cohesive brand experience by integrating various senses like sight, sound, and even smell.
Guest Quotes:
“So we just added the option to make AI generated playlists. And what that means is you can create a playlist based on a few words or full sentence, which will generate a playlist using those adjectives or nouns that you have in there. It’s super exciting. A lot of people are really interested and invested in AI at the moment.”
“So we have direct deals with all of the publishing houses, the record labels, and the distributors, which means that all the royalties that we report directly goes directly to them and both the artists.”
“I believe it’s important to mesh together all of the senses that one has with a business, both for the end customers and for the restaurant owners, the employees. It’s important for everyone to have that full experience and to really tap into all of the senses.”
Get in touch with Megan Cupples:
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Website
Get in touch with your host, Bobby Marhamat:
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