Grocery shopping is vital to consumers even when other types of retail aren’t as vital, such as during a pandemic. Today’s guest works with a number of retail brands that are found in grocery stores. Hugh Holman is the CEO of Observa, a company that delivers in-store analytics in real-time to optimize the supply chain as well as the shopper experience. Listen in to hear what Hugh has to say about how Observa works, what long and short-term changes Hugh has seen in shopper behavior, and what his findings say about how brands position themselves and engage with customers.

Topics Discussed in Today’s Episode:

✔ What led Hugh to start his company
✔ How Observa works
✔ Changes in customer behavior during the pandemic
✔ Long term changes in consumer behavior
✔ Experience Hugh has seen in stores that he likes
✔ What’s changed to make grocery stores more engaging to customers
✔ Findings of what brands engage with customers and how they do it
✔ Key takeaways for how brands position themselves
✔ Technologies that are being adopted at a faster pace than expected
✔ What the future looks like for technologies in grocery
✔ How grocery chains can use data to market to more people
✔ What Hugh recommends visiting in Seattle

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