Entertainment experiences that require going out into public spaces have definitely been hit hard by the pandemic. How have they been adjusting, and how have their customers’ behaviors changed in recent weeks and months? Today’s guest is Luisa Woods, the VP of marketing for gaming and entertainment at Delaware North. In today’s episode, she discusses her own day-to-day routines, the factors that draw in customers to online gaming and to brick and mortar gaming facilities, and how to create an omnichannel experience in the gaming space.

Topics Discussed in Today’s Episode:

✔ What Luisa’s day-to-day responsibilities look like ✔ Biggest changes that Luisa has seen in customer behavior ✔ The connection between the draws for online gaming and land-based gaming ✔ What people in the gaming space get wrong when it comes to the omnichannel experience ✔ Whether Luisa thinks that recent changes will be temporary or permanent ✔ How adversity affects people ✔ Luisa’s approach to creating on-location experiences ✔ Luisa’s favorite stores to shop in ✔ Creating experience based on knowledge about customer behavior ✔ Technologies that are being adopted at a faster pace than Luisa expected ✔ Places that Luisa recommends visiting

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