What do you need to think about when establishing a franchise business model? What’s attractive about fast-casual restaurants? These are some of the questions that Michael Mohammed will address in today’s show. Michael is the CEO of Chronic Tacos, a restaurant that focuses on food authenticity and a flavor experience. Check out the episode to learn what Michael thinks about the experience customers get in Chronic Taco locations, what the keys are to building a brand, and how to know what customers are demanding.

Topics Discussed in Today’s Episode:

✔ The Chronic Tacos story
✔ How many restaurants there are
✔ The restaurant’s business model
✔ The experience created in Chronic Tacos locations
✔ Michael’s background outside the restaurant industry
✔ What intrigued Michael about the fast-casual restaurant industry
✔ The keys to building a brand
✔ Michael’s plan for scalability
✔ Challenges Michael experienced franchising locally and overseas
✔ Consumer trends that have changed in the restaurant industry
✔ Knowing what customer demands are
✔ How to ask for customer feedback
✔ The Chronic Tacos approach to managing social media pages
✔ How to create visibility in a new market
✔ Critical aspects to a great in-location experience
✔ Why brands fail at delivering great in-location experiences
✔ What’s ahead for Chronic Tacos

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