Running an omnichannel business involves a lot of different moving parts for your online and offline locations, but how do you connect all those moving parts to provide your customers with the most seamless experience? Today’s guest says that’s one of the biggest challenges her customers face. Allison Auclair is the Vice President of Product Management at Oracle NetSuite. In today’s episode, she discusses how customers use NetSuite, why creating a great customer experience is so important, and how to win customers in an omnichannel world. Listen to the episode to hear what she has to say about the importance of making connections between services to create a more seamless experience.

Topics Discussed in Today’s Episode:

✔ Allison’s background
✔ What customers come to NetSuite for
✔ Use cases for NetSuite
✔ Changes that Allison witnessed during the pandemic era
✔ Allison’s favorite in-location experiences
✔ Why creating a great customer experience is more important than ever
✔ Brand optimization issues that customers bring to Allison
✔ The keys to winning customers in an omnichannel world
✔ What customers need to do before calling NetSuite
✔ Technology that Allison expects to take off on the brick-and-mortar side of things
✔ Advice on what not to do
✔ What retailers should do first
✔ Thinking about fracture points in the customer experience
✔ Allison’s favorite local places to visit

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