Hitha is the Chief Research Officer at H Squared Research LLC, a consumer spending columnist at US News and World Report, and the author of the book “Black Market Billions: How Organized Retail Crimes Fund Terrorists.” She is a self-proclaimed futurist related to all things retail, and in this episode, she discusses some of the trends that we should be looking for in the retail space. 

Topics discussed:

• What’s exciting right now in the retail industry 
• What contributes to businesses’ success and failure in the retail space 
• A description of the modern consumer and key behaviors 
• Why brick and mortar is part of the future even with online retail 
• The current state of the black market and what we all need to know 
• The role retailers have in battling the black market 
• Advice for brick and mortar retailers to thrive again after COVID 
• Future trends to look for over the next few years

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